Leveraging Instagram’s IGTV for Long-Form Content Engagement

Instagram’s IGTV offers a unique opportunity to connect with audiences through long-form content that captivates and sustains attention. Brands can utilise this platform to delve deeper into storytelling, showcasing detailed insights, tutorials, or behind-the-scenes footage that resonate with viewers on a more profound level. When crafting IGTV content, it’s crucial to ensure it aligns with…